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Monday 12 December 2011

parrots are always right

From: Reanimation Library



















"People rate statements that have been repeated just once as more valid or true than things they've heard for the first time. They even rate statements as truer when the person saying them has been repeatedly lying.
     And when we think something is more true, we also tend to be more persuaded by it. Several studies have shown that people are more swayed when they hear statements of opinion and persuasive messages more than once.
     Easy to understand = true
     This is what psychologists call the illusion of truth effect and it arises at least partly because familiarity breeds liking. As we are exposed to a message again and again, it becomes more familiar. Because of the way our minds work, what is familiar is also true. Familiar things require less effort to process and that feeling of ease unconsciously signals truth (this is called cognitive fluency).
     As every politician knows, there's not much difference between actual truth and the illusion of truth. Since illusions are often easier to produce, why bother with the truth?
The exact opposite is also true. If something is hard to think about then people tend to believe it less. Naturally this is very bad news for people trying to persuade others of complicated ideas in what is a very complicated world. [...]
     It's a depressing enough finding about the human ability to process rational arguments but recent research has shown an even more worrying effect. We can effectively persuade ourselves through repetition. A study has shown that when an idea is retrieved from memory, this has just as powerful a persuasive effect on us as if it had been repeated twice.
     The aspiring sceptic, therefore, should be especially alert to thoughts that come quickly and easily to mind—we can easily persuade ourselves with a single recall of a half-remembered thought."
PSYBLOG
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"Targeted interruption: This is an amazing ability to know exactly when to interrupt the other party so they will not effectively get their points across. After years of watching this, I finally saw someone confronted on this behavior. But Noam Chomsky, a famous intellectual and linguist no less, was effectively undermined at the hands of an expert interrupter, William F. Buckley. Buckley was so talented, he almost made apartheid sound like it was a boon to civilization."
— Robert A. Yourell, BrainBlogger
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